Bachelor and master Visual Arts > Graphic design > Printmaking
Art as a perspective on developments in visual culture
In the printmaking studios, visual reproduction practices are approached from the perspective of the fine arts. This means that the developments of today's mass media visual culture are identified and investigated from the conviction that art is precisely that place, that kind of practice, from which a critical perspective onto contemporary cultural developments can be opened up. It is a place to develop the practices of text and image production, of publication and presentation, which escape and transcend the normalization that today's communications culture may impose on them.
In the constellation of the graphic design disciplines, printmaking can be seen to relate to graphic design and illustration in the same way that the fine arts relate to the applied arts. This approach in turn implies that the practice of the printmaker can no longer be seen as relating solely to the fine arts, but is increasingly more broadly involved in all the aspects of a culture that is being mediated or shaped by continuous and unbridled production of texts, images, information and communications. This artistic practice is therefore perceived as a practice that aims to liberate text and image production from any presupposed suitability or propriety, from any instrumental predetermination that can reduce the expression of texts and images to unilateral norms.
In the printmaking studios, examination is made of technological developments that have led to normalization of cultural production, following existing logistics of reproduction and distribution. Technological evolutions are in turn approached from an artistic perspective, following three focal points that make it possible for students to research the specific ability of art to express and communicate, and to further focus on an individual artistic practice: Reproduction and Art, Mass Media and Art, or Artists’ Books.
In the first year of the bachelor programme, the primary concentration is students’ careful initiation into both analogue production and reproduction procedures and digital production and distribution techniques. Students become familiar with the historical and contemporary cultural implications of text and image production and distribution methods. This implies that students develop an artistic practice that is founded in a conscious addressing of specific artistic expression. Experimentation with analogue and digital production and reproduction procedures and techniques is essential, as is a continuous and investigative drawing practice.
In the second and third years of the bachelor programme, the potential of these production techniques is further investigated from an increasingly explicit search for the personal aspects of artistic expression in a graphic context. The three focuses of Reproduction and Art, Mass Media and Artists’ Books provide direction for the exploration of the perspective from which the arts can be opened up to contemporary mass media visual culture.
In addition, students are encouraged to build an artistic practice that can be situated in the most diverse domains of image and text production, for example, in books, online projects, texts, series of printed images, drawings, collages and so on.